The North East’s favourite carpet, rug & hard flooring retailer



The softest of all the natural fibres, silky to the touch so it’s beautifully comfortable with a svelte feel about it, its natural colour and lightness makes it perfect for bedrooms.

Why choose our Carpets?

Washed, sun dried and spun at source we believe our Jute floorcoverings are the best available because no one does “natural” like Crucial Trading

Installation Info

Jute floorcoverings must be fully adhered to a properly prepared subfloor, our staff are fully trained in all aspects of these specialist techniques.

Care & Maintenance

Intec stain protection will reduce the likelihood of permanent staining on your new jute carpet, supplied with an aftercare kit to help with everyday spills and stains.